The “male dominated” heavier wines of Bordeaux and Burgundy left a gap in the market, and Champagne houses (Laurent Perrier among them), realising this, decided to change their ad direction to attract females. It, of course worked and so champers started to become popular with women, especially rich ones.
Selective marketing didn't stop there. There have been political labels, political marketing and all sorts of other campaigns but if you look closely it’s nearly always a prestigious event that ends up having Champagne attached to it. Selective and proficient indeed.
So, as far as the name goes, Champagne deserves to covet it. The more famous and historic houses have worked hard at branding and marketing and I don’t think anyone can take that away especially given their history.
Today, there doesn't’t need a special occasion for us to drink Champagne, it is widely available. With over 200 million bottles produced in France every year and demand so high, the AOC (Appelation d’Origin Controlee) are considering expanding the zone to facilitate more production. Is this a good thing or bad thing?
So is it worth all the fuss over the fizz?
It’s a personal thing, you either like the bubbles or you don’t but there’s a Champagne style for everyone, some being heavy and layered and some being light and fresh. Vintage champagnes are a different story, much like a vintage wine and some deserve the price tag that goes along with them. Some unfortunately are over priced.
Personally I like Champagne, it makes me smile!
Believe me gentlemen, if you buy a lady a glass or bottle of Champagne it works every time!
Comments
by Nicole - Champa... (not verified) May 09, 2015 Permalink
There really is something just so special about Champagne. I loved reading about the history. I also loved reading about your life, what a brave and inspiring soul you are!
My next WSET unit is on sparkling wine and I am so looking forward to it :)
by di May 09, 2015 Permalink
Thanks Nicole - good luck with the course, they only get better the deeper you go!
by Louise@WillungaWino (not verified) May 10, 2015 Permalink
Oh yes, I am a huge fizz fan! My lovely Mr Wino, after ten years, surprised me with a trip to the beach and a bottle of Pol Roger Winston Churchhill - then he asked me to marry him! Of course, I saw stars, and said yes! Fizz tickles my fancy in all it's styles, prosecco, cremant, methode traditionelle... cheers! Thank you for linking up through the #WINENOT linky party!
by di May 10, 2015 Permalink
Thanks Louise - i'll be linking up again that's for sure, thanks for doing it.
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