The “male dominated” heavier wines of Bordeaux and Burgundy left a gap in the market, and Champagne houses (Laurent Perrier among them), realising this, decided to change their ad direction to attract females. It, of course worked and so champers started to become popular with women, especially rich ones.
Selective marketing didn't stop there. There have been political labels, political marketing and all sorts of other campaigns but if you look closely it’s nearly always a prestigious event that ends up having Champagne attached to it. Selective and proficient indeed.
So, as far as the name goes, Champagne deserves to covet it. The more famous and historic houses have worked hard at branding and marketing and I don’t think anyone can take that away especially given their history.
Today, there doesn't’t need a special occasion for us to drink Champagne, it is widely available. With over 200 million bottles produced in France every year and demand so high, the AOC (Appelation d’Origin Controlee) are considering expanding the zone to facilitate more production. Is this a good thing or bad thing?
So is it worth all the fuss over the fizz?
It’s a personal thing, you either like the bubbles or you don’t but there’s a Champagne style for everyone, some being heavy and layered and some being light and fresh. Vintage champagnes are a different story, much like a vintage wine and some deserve the price tag that goes along with them. Some unfortunately are over priced.
Personally I like Champagne, it makes me smile!
Believe me gentlemen, if you buy a lady a glass or bottle of Champagne it works every time!