Buying Supermarket Wine - Folly or Fortune?
For most wine drinkers a trip to the local supermarket is sufficient enough to fill everyday needs.
Occaisionally, maybe when in need of advice, guidance or something a bit special, a trip to the local wine merchants fits the bill.
Others may join a wine club and buy case lots and others might take a pilgrimage to vineyards and buy their favourite tipple direct.
Either way, it's fair to say that most consumers will buy wine at a supermarket at some point.
So what is it about supermarlet wines that gets people bent out of shape about the wine's quality? Why the stigma?
Mass-produced, cheap 'n nasty, non-age-worthy and crap are some of the descriptors I have heard. But is it? Are Supermarket wines folly or fortune?
Well, it all depends on what you are looking for and where you get it.
Most supermarkets bulk buy, theres no secret there. The power of bulk buying resulting in a lower price per unit for the buyer is simple business savvy.
Up until recently many of the big supermarket chains did sell cheap and cheerful bulk wines from the countries producing them and consumers loved it....initially.
Wine was available to Jo public at affordable prices and for many the journey into wine started. There were many choices and countries to learn from and it didn't cost a fortune.