White wines. Are they Trendy or Taboo?
I was first introduced to wine in the form of a tall black bottle that looked a bit like a castle. It was called Black Tower and it was a sweet something from Germany, Liebfraumilch I think. It was everywhere along with another German “something” wine called Blue Nun. They were very fashionable and I didn't care either of them, says a lot about my fashion sense!
Since then there have been trendy white wines of all kinds, you name it and it has most probably been on white wines top 10 trendy list.
At the moment it’s Pinot Grigio, the very light almost flavourless sipper from Northern Italy available in pretty bottles with catchy labels.
There was Frascati for a time, the light and simple white wine from Italy. Everyone brought it to a dinner party and it was the thing to drink in wine bars. Had a very trendy, catchy name.
Chardonnay was “in” for a while. They came from the USA or Australia and they were big, bold, over oaked and over here. Some were, and still are incredible wines but many killed your palate after half a glass.
Trendy wines are the result of advertising at it’s very best in the beverage industry.
Great for the wine trade and good for consumers as it exposes us to wines that normally wouldn't be bought.
Bad because to keep the price tag affordable, wines tend to be over produced and of lesser quality, therefore not the best reflection of the grape and to be honest, not the best wines. However from a knowledge point of view it does provide the first step to many in trying a new wine and perhaps going further to spend a little more on a better bottle.